Video-Based Learning: How We Can Change the Ways We Train

Change the way you train with video-based learning


The rise of video has undoubtedly changed the way that all industries do their work. Marketing flyers are now Instagram videos. Company meetings are now broadcasted live globally.

So, why does it feel like corporate training and on-boarding are still falling behind on this trend? Too often are organizations still using static Powerpoint slides, or playing stand-alone videos that are just too long.

With video-based learning, HR professionals and corporate trainers have the opportunity to create powerful and memorable learning experiences for their viewers, while making a more efficient use of everyone’s time.

Shifting your training strategy and incorporating video-based learning isn’t difficult, either. Many of our clients have made this shift, and wondered why they hadn’t started sooner.

After seeing their success, we wanted to share with you a few ways we are seeing trainers use video-based learning to create more powerful and interactive experiences.

Video training with no frills

The easiest way to incorporate video into your training is to start with the basics.  Nothing fancy.

Map out your message, click record, and work your magic. It’s that easy to make powerful, authentic training videos.

Today’s video platforms and apps make it easier than ever to create and share with public and/or private viewing audiences. And you don’t even need to have a top-of-the-line studio and camera to produce it.

Start with how-to video

How-to videos that walk employees through the basic skills and responsibilities of a position are perfect to get new employees up and running before they even start their first day. And even better, your new employee is even more prepared for their first day on the job.

Our clients who use video training have seen measurable increases in team productivity and overall efficiency with their move to online video. In fact, one client told me that overall employee engagement has increased by 25% because they are excited to talk about what they watched – American Water. Overall, clients agree that their employees are far more engaged and better prepared for their jobs.

Pro tip: Follow the KISS model: keep it simple, silly. Don’t bore your viewer with one long video. Create a playlist series of shorter videos that are cover certain subjects. This will help improve knowledge retention and allow the viewer to watch and learn at their own pace.

Spice up your slide deck with video

It’s time to add some personality to your next presentation.

Don’t keep delivering that same bland PowerPoint deck, and wasting your time presenting every time there’s a new employee. The advances in digital multimedia now allow you to sync pre-recorded or webcam videos with a slide deck. Plus, the ability to add quizzes, chapters, footnotes, the list goes on. This means you can create a customized, more engaging viewing experience. And the best part, you only have to give the presentation once!

Much like a stand-alone video, this advancement in video-based learning can be used with countless traditional workplace presentations. Compliance training, new employee on-boarding, and sales enablement are just a few ways we see our clients use video presentations.

Benefits of video-based training

What are the greatest benefits our clients see from online video-based learning?

First and foremost, significant time and cost savings. These savings are realized through fewer video production costs and 24/7 access to on-demand training video from anywhere. Organizations have seen a 67% decrease in training development costs when using this method of communication.

And secondly, increased engagement and knowledge retention.  Overall viewers are much more engaged as seen through analytics, and knowledge retention is much higher as illustrated with quiz results. As a matter of fact, video paired with slides delivers a better than 65% retention rate after 3 days, compared to 10% when we learn through just text.

Evolving the viewer experience

Increasing viewer engagement is more than just hitting publish on your video or presentation. It also involves all the surrounding factors that help them learn. Namely customization and organization of content.

Customized players give them a chance to follow along with speaker notes, submit questions and quiz answers, and download attachments to support their learning. It’s easy to zone-out and grow tired throughout presentations, so incorporating enhancements like this will only help to reduce ennui.

Creating organized playlists of the videos will also keep the most tiresome of viewers engaged at all times. There’s no need to make them feel like they’re watching ‘Gone With the Wind’ all in one sitting. They can watch at their own pace, and in turn help improve knowledge retention.

The road doesn’t stop at creation

Another great advantage of online video-based learning is actually what you can do after your content is created and shared.

With traditional training methods, it’s always been difficult to measure the success of your training and on-boarding. Putting together the metrics to correlate training with actual work performance is no easy task.

However, with in-depth video analytics this all changes. There’s no need to develop the systems and spreadsheets to measure learning success. All of the data you need to compare with workplace performance is readily available at your finger tips. You can view which videos the employee watched, how long for each, their quiz results and even more.

And you thought just the creation process would save you time…

So, before your next compliance training session, new employee on-boarding, or product training, re-think your approach and try video-based learning.  Wouldn’t it be grand to realize increased employee productivity while decreasing training production costs? With video-based training and a powerful video platform you can.

Leave a Comment